This deal closely mirrors a similar arrangement Attributor announced with the Associated Press in May of this year.
According to its press release, Attributor will “fingerprint original Reuters’ content and continuously monitor billions of pages on the Web, providing real time usage analysis as its content is distributed across the Internet.”
Attributor, which is still in beta and has not made its service available to the public, promises on its site to provide text, image and video monitoring and to be able to distinguish how a work is being used by looking at factors such as licensing, advertising and percentage taken. Also, a video demo is available.
Though other companies are looking to enter this field and others are already established in it, these partnerships seem to give Attributor an edge both in terms of reputation and bottom line. It will be interesting to see if these partnerships with traditional media translate into acceptance with the rest of the Web.
Disclosure: I am a consultant for Attributor.