Copyright 2.0 Show – Episode 289 – Branding Problems

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It is Friday again and that means that it is time for another episode of the Copyright 2.0 Show.

Here’s a marketing problem for you. What do you do when your company name is practically synonymous with piracy but you would like to do some legitimate business with copyright holders? According to BitTorrent, the answer is to ask nicely for people to change how they talk about you.

In other news dealing with polite requests and working together, we have news of an agreement on a treaty for increased access to copyrighted works for the blind and Google turning it’s Google News service in Germany from opt out to opt in rather than fight over new copyright legislation there.

But don’t worry, this week’s show isn’t all about polite requests and making nice. We also have the latest setback for Joel Tenenbaum, a New Zealand ISP that may have riled up copyright holders and Google going to war with Microsoft over the latter’s YouTube app.

So whether you’re into hold hands or trading punches, this is a podcast you don’t want to miss!

This week’s stories include:

  • Tenenbaum Loses Another Appeal, $675,000 Verdict Still Stands
  • WIPO Countries Agree on Treaty for the Blind
  • Google Makes Google News Opt-in In Germany
  • New Zealand ISP Launches VPN to Mask Location
  • Google Demands Microsoft Kill It’s YouTube App
  • Film Studio Responds to “Dungeons & Dragons” Lawsuit
  • BitTorrent Kindly Asks You To Stop Associating it with Piracy

You can download the MP3 file here (1:10:35, direct download). Those interested in subscribing to the show can do so via this feed.

Show Notes

About the Hosts

Jonathan Bailey


Jonathan Bailey (@plagiarismtoday) is the Webmaster and author of Plagiarism Today (Hint: You’re there now) and works as a copyright and plagiarism consultant. Though not an attorney, he has resolved over 700 cases of plagiarism involving his own work and has helped countless others protect their work and develop strategies for making their content work as hard as possible toward their goals.

Patrick O’Keefe


Patrick O’Keefe (@iFroggy) is the owner of the iFroggy Network, a network of websites covering various interests. He’s the author of the book “Managing Online Forums,” a practical guide to managing online communities and social spaces. He maintains a blog about online community management at and a personal blog at



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