Why Marketers Should Care About Copyright and Plagiarism

Gorilla Sale ImageWhen it comes to issues of copyright infringement and plagiarism, certain groups are typically more passionate about it than others.

Though it’s difficult to cast a broad net and much of this is admittedly stereotyping, creatives, such artists, photographers, writers, etc., tend to be very aggressive about the issue, one way or another. This is understandable because of the very personal connection they have with their work and, often times, how deeply their livelihoods are tied to it.

Similarly, academics, are also passionate about plagiarism (though usually less so about copyright) due to both the ethical standards of their profession but also because their careers depend on their work and being recognized for it so having others swoop in and take recognition can be very harmful.

However, marketers traditionally have not been extremely interested in these issues. Historically, copyright and plagiarism issues for marketers have been more about how not to get sued than how to deal with misuses of your work.

But the Internet is changing that and, while marketers who specialize in search engine optimization (SEO) have woken up to that, a large number others haven’t.

But marketers need to understand that, these days, nearly all promotion, to some degree, is SEO and that one of the major landscape shifts the Internet caused in the industry is that it has brought plagiarism and copyright to the forefront of the issues every marketer needs to be worried about.

The Changed Landscape

Historically, marketing and advertising hasn’t been a hotbed for copyright litigation. Though there have been lawsuits and other legal action, litigation hasn’t been as common as it is in other fields such as journalism, music, movies, publishing, etc. This was because marketing is a field that isn’t looking to sell copyright