3 Count: Forever 10

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1: Apple iCloud — Amnesty for Music Pirates?

First off today, Apple introduced its upcoming iCloud service, which, in part, is aimed at making your music purchases and downloads available across all of your devices. Apple also introduced an add on service called “Music Match” that scans your library and replaces ripped (or downloaded) songs with high-quality tracks from the iTunes store. Though iCloud is free, Music Match will be $25 per year. Music Match, which has the approval of all four of the major record labels, is already being called “amnesty” for pirates because it will convert many illegally downloaded tracks into legal copies. How true this is remains to be seen but it may be an attempt by the record labels to earn some revenue from pirated tracks, even if only a fraction of their legal value.

2: Govt Won’t Revisit Copyright Law

Next up today, the New Zealand government has announced that they will not be revisiting their three strikes law, which will disconnect suspected file sharers after a number of warnings, despite a recent UN report calling such laws a violation of human rights. According to the government, the disconnection system would only be implemented if a warning system was deemed to be ineffective, which mitigates the potential concerns over the law.

3: Forever 21 Forever 21’s David and Goliath Attempt to Stomp Out Blogger

Finally today, clothing store Forever 21 filed a cease and desist letter with the site WTForever21.com claiming copyright infringement, trademark infringement, unfair competition and dilution. The site, which lampoons some of the company’s fashions, received the letter in April and, after months of legal volleying, has been given a 10-day ultimatum to either shut down or face a lawsuit. It is unclear what Rachel Kane, the blogger behind the site, intends to do.


That’s it for the three count today. We will be back tomorrow with three more copyright links. If you have a link that you want to suggest a link for the column or have any proposals to make it better. Feel free to leave a comment or send me an email. I hope to hear from you.

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Tune in every Wednesday evening at 6 PM ET for the live recording of the Copyright 2.0 Show or wait and get the edited version Friday right here on Plagiarism Today.

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