In 2012, King.com released Candy Crush Saga upon an unsuspecting public. It is a relatively straightforward puzzle game where one finds patterns in candy shapes to clear a board, earn points and advance to the next level.
The game quickly became successful, shooting to the tops of app store rankings and having many complain about the addictive nature of the game.
However, in more recent months, the game and it’s company have been drawing a different kind of criticism, one dealing with intellectual property, in particular the trademark surrounding the name “Candy Crush Saga” itself.
Simply put, King has been making a strong, international push to trademark its games (and the words in their titles) and, along the way, has earned the wrath of other developers who accuse the company of not only trying to trademark common words, but in some cases, shut down those that they allegedly copied.
What started out as a fun game about matching candies has turned into a large, convoluted intellectual property mess that could prove to be a serious drain for a company struggling to convince investors it’s worth putting money into.Continue Reading