Google Trends is a powerful tool for exploring what people are searching for what what events may or may not have influenced those searches. It has been used to compare everything from various fast food chains, to determining who is getting the most search traction in the Presidential election.
However, it’s time to turn the lens of Google Trends on intellectual property and ask ourselves some questions: What type of intellectual property is most searched for? How have those searches changed over time? What specific issues are searchers interested in?
I decided to play around with Google Trends and take a look at what people are searching for when it comes to intellectual property. The answers were more than a little surprising.Continue Reading