Tag Archives: seo

Using Creative Commons to Gain Links, Improve SEO

Using Creative Commons to Gain Links, Improve SEO

CC-BYMany people, myself included, use Creative Commons Licenses to enable and encourage others to share their work. Whether it’s hoping that others will republish blog posts, use their photographs in a site design or remix their music into something new, Creative Commons is a great way for creators to give their work a new life or a new audience.

But with those idealistic reasons come some more practical, real-world benefits. Creative Commons works, when used online, typically come with links. Those links can provide a great benefit both in terms of direct traffic and search engine optimization (SEO) benefit.

In recent years, these tangible benefits have been spending more and more time in the spotlight as companies have tried to exploit Creative Commons Licenses for their own gain. While often this is done within the spirit of the Creative Commons License, some have pushed the boundaries of comfort and even what is allowed/required within the license itself.

All of this begs the question: How useful is Creative Commons for linkbuilding and SEO? Furthermore, what are the boundaries legally and ethically Continue Reading

Practical Lessons from the MPAA’s Search Engine Study

Practical Lessons from the MPAA’s Search Engine Study

The MPAA recently released a study looking at how search engines drive traffic to pirate sites. The findings can be useful to all creators.Continue Reading

Google: We Don’t Penalize Duplicate Images

Google: We Don’t Penalize Duplicate Images

Google has addressed the role that duplicate images play in its search results, saying that it has no impact at all. What that means for you.Continue Reading

Can Google Authorship Help Fight Plagiarism?

Can Google Authorship Help Fight Plagiarism?

Google Authorship is widely touted as a way to thwart online plagiarism, but just how useful is it?Continue Reading

MailChimp Responds, Fixes Duplicate Content Issue

MailChimp Responds, Fixes Duplicate Content Issue

MailChimp reached out to me to let me know that the duplicate content issue has been fixed. Robots.txt files have been added to the relevant servers.Continue Reading

How MailChimp Hurts Their Customers’ SEO

How MailChimp Hurts Their Customers’ SEO

Email service provider MailChimp is a popular tool for sending out newsletters, but is a feature on the service creating unwanted duplicate content?Continue Reading

PlagSpotter Updates Interface, Improves Service

PlagSpotter Updates Interface, Improves Service

PlagSpotter claims to have improved its service to fix its weaknesses. How well did it do and is it ready to compete with Copyscape?Continue Reading

6 Steps To Prevent Content Theft – An Update

6 Steps To Prevent Content Theft – An Update

In 2007 I wrote an article about the 6 steps to prevent content theft, today I update that article with new tips and techniques.Continue Reading

10 Questions Answered About Google’s New “Pirate Penalty”

10 Questions Answered About Google’s New “Pirate Penalty”

With Google’s new Pirate Penalty on the way, here are the answers to ten of the more common questions people have regarding it.Continue Reading

Understanding the New Google “Pirate Penalty”

Understanding the New Google “Pirate Penalty”

Google announce that it will factor copyright notices into its results algorithm, will this quell online infringement or hurt legitimate sites?Continue Reading