Pinterest announced a new analytics service designed to help webmasters understand how often content on their site is pinned, repinned, viewed and clicked on Pinterest.
The move has been met with fanfare by those who use Pinterest for marketing purposes. Though Pinterest has long been used by retailers and artists alike as a way to grow their audience and obtain exposure, tracking has been difficult. The new analytics tool aims to help address that limitation.
However, there are some pretty big limitations to the analytics system. First, each account can only use the service with one site. Meaning that if you have multiple sites, you need to create multiple accounts to track their analytics.
But the biggest limitation is that it only works with the official site of the account holder. Pinterest analytics can’t and won’t track any pins or views given to copies of your photos found on other sites.
What this means is that, regardless of whether you simply want to track your content or perform some level of copyright enforcement, the anlyitics provided only tell, likely, a small part of the story.
Whether you think it’s for good or ill, there’s a good chance your content has a much wider audience on Pinterest than the analytics say. The problem is that, without watermarking, it’s an audience that can’t find its way back to you.Continue Reading