Last week, Getty Images announced that it was making some 40 million of its photos available for free embedding online. According to Getty, the only catches arer that the photo has to be for a non-commercial use and that it has to use the provided embed code, which keeps the image on the gettyimages.com domain.
The move, however, seemed odd to many. Getty has a long history of being strong copyright enforcers. Their product, stock photography for commercial uses, is widely considered to be very expensive when compared to other microstock sites. More importantly, they’ve been very aggressive with copyright enforcement over the years, launching a massive copyright campaign targeting businesses that used their photos without licensing them.
Getty also purchased the image tracking company PicScout in order to help it better track its images online.
However, in recent years Getty has taken a turn away from that. It updated its watermark to provide better image information, signed a deal with Pinterest and seems to have toned down at least some of the heavy-handed copyright tactics.
Despite the recent changes, the new embed tool still marks the first time that Getty has offered its images for use, under a clear license, for free. But is the license and the tool any good? I decided to dig deeper and find out.Continue Reading