Previously, we talked about the Great YouTube Copyright Shakeup and how it’s affecting various channels on the site.
To recap, YouTube changed it’s policy regarding multi-channel networks (MCNs) so that affiliates would be subject to the same Content ID checks that non-members were. This process included a full Content ID sweep of MCN affiliate accounts, which resulted in thousands of sudden Content ID claims on old, often very popular, content.
Though the change affected all MCN affiliates, it was disproportionately felt by video game channels as they are both more likely to be affiliates of MCNs and more likely to use 3rd party content that would be picked up in a Content ID sweep.
While all of that remains true, the story has evolved as YouTube has finally reached out to its content creators about the changes, taking the time to reaffirm its position. A group has been formed to try and determine which developers allow the creation and monetization of “Let’s Play” content and there have been at least a few cases of mistaken identity.
But even now, two weeks after the crackdown started, there’s a lot of confusion and misunderstanding about what exactly is going on and why. This confusion is understandable because the core issue, copyright, is confusing enough by itself without the added layer of technology and emotion.
With that in mind, here are five of the more common questions/misconceptions I’m seeing regarding the changes at YouTube and my answers to them. Hopefully, this can help clear the air a bit and make it easier for everyone to find a real, lasting solution.Continue Reading