A lot has been said about the advertisements that appears on sites that offer pirated content.
However, much of that focus has been about the types of ads that appear, noting that many major brands have their ads routinely appear on infringing sites. This was, and is, a big topic for Ellen Siedler of Vox Indie, who started talking about the topic on her site Pop Up Pirates.
But significantly less has been discussed about how much money these sites make (or have the potential to make) and just how profitable they are.
However, a new report from The Digital Citizens Alliance aims to shine a light on those questions and the results are both surprising and frightening.
According to that report, pirate sites are not only doing brisk business giving away free content, but are enjoying high profit margins and are operating in what can only be described as a growth market.
It’s a trend that’s unlikely to change without strong pushback from the advertisers and, to date, there’s been no sign that advertisers are willing to take the needed steps to reduce or eliminate the problem.Continue Reading