HyveUp, a group that is producing short interviews with higher ups at Web 2.0 companies, sat down with Rich Pearson, the Vice President of marketing at Attributor, to discuss what the company is doing and how it is working to help content creators.

In the video, embedded below, Rich talks about the search engine economy and the power of links. He refers to takedown notices as a “last resort” and discusses examples of how clients have used the system to better understand how their content is being used and then use that knowledge to their advantage in different ways.

The video is short, a little over four minutes long, but is well-worth watching for anyone interested in these issues and has been following Attributor’s progress.

Disclosure: I am a consultant for Attributor.

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